AI Insights · Timothy · October 2025
Top Beauty Retail Apps in Sweden: Q3 2025 Performance
Explore the performance of the top beauty retail apps in Sweden during Q3 2025, focusing on download and active user trends.
In the third quarter of 2025, Lyko saw a dynamic shift in its weekly downloads, peaking at about 5.4K in late September. Active users fluctuated, starting from 86.3K and closing the quarter at approximately 71.4K.
Notino: profumi e cosmetici experienced a surge in downloads, reaching a high of 4.2K in early August. Its active user base showed a gradual increase, ending the quarter with around 8.9K users.
The SEPHORA - Maquillage, Parfum app maintained relatively stable download figures, with a notable rise to 3.4K in early September. Active users peaked mid-quarter at 60.6K before settling at 40.5K.
Rituals Home & Body Cosmetics observed an interesting trend, with downloads spiking to 3.6K in early September. The active user count showed a consistent upward trend, reaching 7.7K by early September.
Lastly, Lush Fresh Handmade Cosmetics had a modest increase in downloads, peaking at 1.5K in mid-August. Active users also grew, ending the quarter at around 675.
This data is sourced from Sensor Tower, where more in-depth insights can be found to explore these trends further.
